If a Google Ads campaign is correctly implemented, it can help a company grow. The marketing landscape has shifted dramatically in recent years, and Google Ads is one of the platforms driving this development. Without a doubt, one of the most effective paid online advertising platforms is Google Ads.
Google Ads allows businesses to reach out to anybody who uses Google to search the internet for information, products, or services. When used properly, Google Ads can bring you a large number of visitors who are specifically looking for what you have to offer. If you don’t have a Google Ads account for your company yet, or if you aren’t using your Google Ads account to its full potential, you should seriously consider setting one up.
How does Google Ads work?
What factors does Google consider when deciding which ads to show and when they should be shown? When you submit a search query to Google, it takes about 0.8 seconds for Google to analyze their vast database of advertising and decide which ones should appear on the page. First, Google determines every single available ad fit to be shown based on the query using keywords and semantics.
After that, there is an auction. One advertiser may be willing to pay $1.50 for a click while another will only pay $1.25. Typically, the $1.50 bid takes the top spot, followed by $1.25. However, the cost isn’t the only consideration. Google also considers the ad’s quality.
You may have also noticed Google Display ads on websites you visit regularly. Google Display Ads appear on other websites, generally as visual graphics, rather than on search results pages. Google’s Display Network includes around 2 million websites. So let’s discuss the benefits of using Google Ads.
Boost brand awareness
In addition to increasing traffic, clicks, and conversions, Google AdWords is a great way to spread the word about your company. To demonstrate this, Google collaborated with Ipsos on a study spanning 12 industries, from automobiles to retail. It was discovered that on average, search advertising enhances top-of-mind awareness by 6.6 percent.
When it comes to SEO, the quantity of brand name searches and variations also affects your ranking. Another incentive to promote your brand with search and display ads is to raise brand recognition.
It's a versatile marketing tool
Anyone who regularly utilizes Google Ads can attest to the platform’s usefulness as a marketing tool. It is perfect for all small as well as large scales businesses. With this technique, you can turn internet traffic on and off. It also works with a variety of other marketing platforms and software programs.
Campaigns may readily be tweaked to appeal to a variety of internet users. You can, for example, target people based on their location, device kind, and the Google-owned website they’re visiting (e.g., Google search, Google Maps, YouTube).
You can even set aside money for certain campaign sites. Set daily budgets and limits on how much you’re willing to spend on clicks for specific keywords, for example.
You will get a high ROI
Google Advertising, unlike other marketing methods, only charges you when people click on your advertising. By optimizing Google Ads campaigns, you can achieve a high return on investment that you might not be able to achieve with other marketing methods.
This, however, takes time, and you’ll need to figure out which method is ideal for you and your business. You should test and track your campaigns regularly to have a better idea of what will produce the best results. Google Ads is great for this because it is quite transparent and offers all of the necessary information.
You should concentrate your efforts and cash on parts of your campaign that provide a solid return on investment. Delete any campaigns or campaign features that are costing you money. Invest in successful campaigns as well as future efforts that will be tested.
Defeat your competitors more effectively
You’re in danger if someone searches online for something related to your product or services and you’re not running ads but your competitors are. You’ll be out of business practically immediately.
Keep an eye on them to see how they market their company, what kinds of commercials they run, and so on. Google AdWords’ transparent system makes this possible. Take advantage of the opportunities that present themselves to you and differentiate yourself from the competition.
It draws on a diverse set of high-quality traffic sources
You now have a solid reason to promote your company via Google AdWords. But first, let’s check if you’re a good fit for this platform. Because of its market dominance and large customer base, Google can provide a significant amount of traffic to businesses every day if they have the funds to do so.
Google takes pride in serving up relevant content and advertisements, and its search engine algorithms are always developing and improving to deliver the most relevant search results and advertisements. This is advantageous for businesses who promote using Google Adwords because these ads generate high-quality leads and visits to your website, e-commerce store, opt-in form, or other online assets.
Individuals who find you through Google are more likely to become consumers, subscribe to your email list, seek information, or take whatever action you want them to do than people who find you through other means.
Consistently assess your performance.
Newspapers, radio, broadcast television, cable television, outdoor billboards, and pamphlets are all known for being tough to judge. They’re also far more costly than Google AdWords. Your expenditures and budget are completely out of your control. Furthermore, unless your consumer decides to reveal it, you won’t know the source of the leads generated by these media. As a result, assessing the return on investment from traditional media would be challenging.
On the other hand, AdWords will tell you exactly what happened with the campaign. You’d be aware:
- Who clicked on your ad?
- What is the total number of leads generated?
- How much traffic did AdWords bring to your website?
- Which term brought in the most visitors and leads?
- How much does each lead cost you?
This would aid marketers in determining what strategies succeeded and which did not. You can then alter your campaigns based on this data until you get the best results.
