In Digital marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage.
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.
CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spends.
It is not necessarily related to direct organic website traffic or getting a rank on SERP. Conversion rate optimization has a key role in improving SEO. Those include:
Improved customer insights: CRO plays an important role in understanding your audience demographic segmentation. Conversion rate optimization plays a key role in finding the right customers for the business. Acquiring more people isn’t a great deal for your business until and unless they are useful people for your business
Better ROI (Return on Investment): Conversion rate results also influence ROI from every traffic source and campaign you run; so the higher your conversion rate, the better your ROI will be.
Better scalability: CRO (Conversion Rate Optimization) enables you to grow your business without exhausting your resources and genuine customers. Audiences aren’t infinite. By making effective use of browsers and turning them into customers. You’ll enhance your business growth without losing your potential customers.
Better user experience: When we feel that the website is user-friendly we generally tend to stick around the website more and try to browse more. CRO studies what works on your site. People who feel encouraged by your website will try to engage with it more and more.
Enhanced trust: In order to keep your personal things safe like a credit card, debit card and other personal information the website should be trustworthy. Your website is your number-one salesperson. Just like your sales team, your website should be more professional and ready to answer the queries any time.