Looking ahead to 2022, the future of real estate professionals and how they may modify their marketing will surely be a topic of discussion. To preserve a competitive advantage in 2022, you’ll need to keep up with the times and make all of the essential improvements to your marketing tactics. We’ve put up a list of the top real estate marketing trends for 2022. These might assist you to predict what the real estate sector will look like in the future and adjusting your plans accordingly.
These marketing services for real estate agents will help your business expand like never before if you want to become a successful realtor and conquer the regular challenges of the online world. According to estimates, 92 percent of buyers use the internet to start their property search, demonstrating the importance of digital marketing in the real estate industry. The real estate industry is fiercely competitive, therefore it’s critical to stay visible at all times to alert the public to your offerings. A strong digital marketing plan can help ensure that your listings get the attention they deserve and link you with potential clients.
The real estate business has experienced a significant increase in residential and commercial structures over the last year, implying that real estate brokers will be even busier in the future. As the industry grows more competitive, it’s important to hire the top real estate marketing agencies to help you stand out. Because digital marketing is so important in raising brand awareness, this is the most effective strategy to get ahead of your competitors. The real estate marketing trends listed below will assist you in growing rapidly and distinguishing your brand. Adopting one of these digital marketing tactics is the only method to gain access to the large internet client pool.
1. Concentrate on a specific niche
Our first piece of real estate digital marketing advice is to focus. Many agents believe that focusing on one area will prevent them from assisting everyone else.
That is not the case. Choosing a specialization allows you to effectively establish yourself as an expert in a specific field. You’ll stand out from the crowd of other agents, drawing clients eager to deal with you.
Choose a market that attracts the types of clients you enjoy working with. If you enjoy helping your customers, you’ll be able to make videos and social media postings that are tailored to them. Even if you are new to real estate, you may position yourself as a specialist in your field.
There are a plethora of niches to pick from! You can concentrate on the following:
- Purchasers of their first home
- Relocations of luxury real estate Acreages
- Properties on the water
- Farmhouses in the mountains
You can even choose a niche based on whether the buyer or vendor is male or female. You may target elders, downsizers, young professionals, or any number of other groups.
2. Create a robust social media presence
You must have a strong personal brand if you want to be a successful agent. As a result, a consistent and engaging social media presence should be part of any real estate digital marketing plan. Developing a great brand is a surefire way to achieve long-term success.
People will begin to know your brand colors, face, and logo over time.
They’ll form mental associations with your brand as well. That’s why, rather than continually pitching your services on social media, you should concentrate on providing value to your potential clientele. Concentrate on:
- 80% of your posts add value by offering engaging information that your potential clients would like to read.
- 20% of your posts should contain sales-related content promoting your achievements and offerings.
3. Make email a crucial part of your communication
An effective digital marketing approach ensures that realtors not only acquire good leads but also have a strong follow-up procedure in place, allowing them to nurture and convert those leads quickly. According to InVideo’s study, email marketing is one of the most effective ways to do both – and one of the most desired methods of marketing by realtors.
Building an email list is also a reliable approach for them to expand their database and, over time, develop a larger warm audience that is easier to convert. Furthermore, unlike other types of communication like social media or blogs, you have complete control over the communication channel, analytics, and the ability to segment your audience with emails.
You should be aware that not all emails are created equal before signing up for an email marketing service. To ensure effective communication, you’ll need to develop an email marketing plan with multiple campaigns. A successful email marketing plan should assist you in both generating leads and nurturing them through an effective follow-up procedure.
4. Invest in Facebook advertisements to generate high-quality leads
Because of its enormous reach and sophisticated targeting possibilities in the real estate market, Facebook is one of the greatest social media platforms for real estate brokers. Furthermore, according to InVideo’s study, the majority of realtors utilize Facebook advertisements to market their real estate services since they provide the best return on investment and allow them to be hyperlocal with their advertising.
However, one drawback is that Facebook’s ad manager can become unnecessarily sophisticated at times, making it tough to run the proper ads and target the right audience. This is why it’s critical to understand what types of Facebook advertising you’ll need to maximize your profits.
5. Create your own YouTube channel
According to ComScore, a marketing research firm that focuses on analyzing digital activity, 71 percent of Canadians (17.6 million individuals) visit YouTube at least once a month. After Google, YouTube is the second most popular search engine (and it’s also owned by Google!).
Having a YouTube Channel is a definite advantage because your local real estate and lifestyle films will continue to market you as a local real estate expert for years to come.
Make your channel, like your website and blog, fascinating and engaging. Make videos that appeal to your target audience – your niche – and people will seek you out and want to work with you exclusively.
6. Make an SEO-friendly website
A website or blog that is geared to communicate with search engines like Google is an important aspect of a real estate business.
Don’t make the mistake of purchasing another standard real estate website with an IDX search capability. Have you ever noticed how similar most real estate agency websites are?
Don’t go along with the crowd. Create a website with GoDaddy’s Website Builder, which makes adding IDX/MLS a breeze. With the tools that come with it, you can also create scroll-stopping social photos.
Now that you know how to create a successful real estate digital marketing plan, you can put it into action to improve your online presence.
