A landing page is a marketing word for the initial page that users arrive at after clicking a link from an external source, such as an advertisement or an email. Then, they click the link, which takes them to a specially designed page to entice them to take action.
Any business’s goal is to encourage online consumers to convert by purchasing a product or filling out an inquiry form.
The landing page should be noticeable to visitors and user-friendly. It should encourage and tell the visitor exactly what they should do next, and it should allow them to accomplish it in the simplest way possible. Customers who are interested enough to contact you may abandon you if the contact forms are difficult to find, for example.
This blog will show you what elements to add and how to include them to develop the ideal landing page that enhances average session time and maximises conversions! Creating a landing page is an excellent approach for any size business to showcase its products/services to users more quickly.
Also Read: How To Boost Brand Awareness With Digital Marketing
What exactly is a Landing Page?
A Landing Page is typically a specially designed web page that directs visitors brought in by your marketing or advertising campaign to the ideal location for conversion via a call to action (CTA). It is the location where you want the visitor to “land” after clicking the link in your email, your social media ads on Facebook, Instagram, Twitter, or your promotions on Google, Bing, and YouTube, among other locations. Your LP’s CTA (or CTAs) seek to convert the visitor into a customer.
Creating efficient landing pages for excellent conversion rate optimization (CRO) is not easy. Landing pages that convert the most clients require time and work to produce. So, how can you speed up – or, at the very least, make the process more efficient?
The first point is that while your landing pages should look attractive, they are simply one of many aspects contributing to high converting landing pages. Good LPs will bring you many new clients by convincing visitors that what you offer benefits them in the way they desire.
Second, creating landing pages that convert more and more clients over time necessitates multiple modifications. The frequency with which you introduce changes should be guided by accurate consumer feedback.
Because of the nature of its purpose, this process, known as landing page optimization, is ongoing. What was popular yesterday and drew clients may have faded, and what works today may be obsolete for tomorrow’s customers – so keep sharp and in touch with them!
1. Captivating Headlines
Your landing page should have a transparent, visible, and legible header. The header should state your unique selling point for the product or service you are delivering; this should contain something brief but memorable, such as a relevant corporate slogan.
Following the header, you may want to include a sub-header that elaborates on what you want to accomplish on the landing page and tells us more about your organisation.
2. Imagery, Video, and Other Media
Nobody wants to visit a website that lacks attractive components. In this day and age, many web users prefer to study and digest information visually. This is why it is critical to add pictures or videos to the design of the perfect landing page.
If a video is used, it should be brief, to the point, and enjoyable. Even if it is only 30 seconds long, it must represent the landing page and tell a story from beginning to end. Above all, the video must be valuable. Longer movies will decrease the user’s attention span and may be detrimental to SEO if they do not load properly or pressure web page loading speeds due to size.
This should go without saying, but the imagery must be relevant and appear appropriate wherever it is presented. Whether you add an image to the side of some text or as a banner is entirely up to you and what looks best. Photos must be clear, proper in size, and not too huge, or the webpage will struggle to load them. If you try to stretch a picture as a banner, it will most likely appear bad and should not be utilised until it fits properly. Don’t overlook picture SEO.
3. Colours, logo, and branding
Like every other page on your website, the web design should be consistent in terms of logo positioning and branding. Of course, you want your brand to be on a page with a high conversion rate. This promotes future brand recognition. Therefore, your logo should be carefully positioned, and your branding should be consistent. This helps the page appear more inviting to visitors and, as a result, more fascinating.
When using colour palettes and schemes and text type, keep in mind your target demographic of people you want to achieve those conversions and reach your landing page.
4. Conversion Points and CTAs
Call to action are effective conversion rate optimization methods. They make consumers feel obligated to perform a specific action. Having CTAs throughout the landing page and leading visitors to where they may contact or buy now will help your CRO. Please don’t go overboard and put them in every sentence.
Conversion points are items like buttons and inquiry forms that users can fill out or click to contact, buy, or inquire about your services/products. On a landing page, conversion points should be prominent and visible. For example, many landing pages include a large enquiry form that takes up one half of the page and is one of the first things customers notice when they visit the page. Of course, this is entirely subjective, but as long as the conversion points are visible and accessible, that matters.
Summary
These are the most crucial aspects to add to a landing page if you want people to take action and be drawn to your brand. Other elements, such as general text, should provide concise but comprehensive information about your brand and what it offers.
If you understand all of the above requirements, you are ready to develop your stunning landing page on your own or pay someone to do it for you. Hiring someone may be expensive, but that’s where landing page builders shine. You can develop beautiful landing pages that convert more leads without coding skills!
We at Creative Monk will help you build an ideal landing page for your business. Don’t hesitate to contact us.
