The eCommerce landscape has drastically transformed in recent years, and it’s critical to stay current on the finest hacks, tips, and practises to offer your online company a competitive advantage.
The online store market is crowded, with 600,000 online stores on Shopify alone. As a result, to stand out to potential customers and thus improve sales, you must employ marketing, social media, and Shopify apps to increase productivity and growth.
When it comes to developing and running an eCommerce site, Shopify is now one of the most popular platforms. Shopify developers claim to do all of the heavy lifting for you, leaving you to do nothing but count your revenues. Shopify designer takes care of a lot of things for you, but there are a few things you should know before signing up for a plan. This ensures that your store operates at peak efficiency from the start.
What is Shopify?
Shopify is a well-known commerce platform that allows anyone to create an online store and sell their goods and services. Shopify POS allows store owners to sell things in person.
We’ll look at some of the top Shopify tips and tricks to help you expand your online store and increase sales in this article.
1. When creating a website, keep mobile in mind.
Shopify offers a fantastic website builder. It’s as simple as dragging and dropping components and creating a URL structure. Many Shopify developers overlook the need of developing a fantastic mobile version of their website in addition to the desktop one.
What is the significance of this? According to Adobe’s 2015 State of Content study, 8 out of 10 users will abandon your website if it doesn’t appear properly on their device. That’s an 80 percent reduction in traffic due to a single blunder.
Normally, Shopify designers will make changes to your website to make it look better on mobile. Don’t stop there; double-check the website’s performance on the most commonly utilised devices.
2. Designing a Theme
This is yet another website design resource. Shopify designers will design a theme for your website to make it look better on the web as well as on mobile.
If you’re a beginning designer who can’t seem to find the theme you’re looking for in the Shopify app store, this is a must-have. It includes more Liquid ideas as well as some excellent advice for how to get creative to create your unique theme.
3. Use a paid domain instead of a free one.
Shopify will provide you with a free custom domain, but it is largely ineffective. It’s a subdomain called jeffstore.myshopify.com, and it looks like this: jeffstore.myshopify.com. This is not a good strategy to create a brand. Furthermore, all of your SEO efforts will be directed toward Shopify’s main website.
Buy your domain immediately, rather than waiting for the store to expand. A domain name can be purchased for as little as $20 per year. For that money, you’re getting a lot of bang for your buck. You may establish your brand, have your SEO work exclusively for you, then quit Shopify while maintaining the authority your domain creates.
4. Keep Shopify as your hosting provider.
The importance of web hosting cannot be overstated. It has a big impact on website speed, and customers will quit if it takes more than 10 seconds to load.
Consider migrating to Shopify hosting even if you’re buying Shopify Lite to improve an existing website. It has a CDN and is fast. A CDN, or content distribution network, is a global network of servers that ensures that customers in Japan and the United States experience the same site loading speed.
5. Learn the fundamentals of SEO.
It may take a long time to master link building, content marketing, and other related skills, but it’s well worth investing a few hours to understand the fundamentals. Shopify developers provide all of the tools; all you have to do is use them. It’s also not difficult; here’s how to accomplish it:
- Improve the speed of your website by optimising photographs.
- Add relevant keywords to the pages that correspond to them.
- Every page should have its title and meta tags.
These methods won’t boost your website’s exposure until you start promoting it and developing links to it. However, you should begin on-site SEO as soon as possible.
6. Make use of a mailing list.
You’ll need to keep your clients updated with a mailing list to keep them coming back for promotions, deals, and brand-new products.
To begin, you’ll need to gather your potential consumers’ email addresses. Integrating a promotion with your email opt-in form is a smart method to do this. With NewClick, you can easily accomplish this by adding an email form to a pop-up or banner on your homepage.
It’s time to start unlocking the possibilities of email marketing once you’ve gathered enough emails for a mailing list. You can create beautiful branded emails and send them out automatically to certain segments of your audience using platforms like Shopify Email or MailChimp.
7. Use Facebook Messenger to communicate.
According to a study conducted by EConsultancy, 79 percent of users prefer live chat to email since it is faster. 54 percent prefer to communicate solely through social media. With Shopify’s Facebook Messenger connection, you can mix these two channels.
However, Facebook Messenger offers more than just a tool for you to communicate directly with your consumers. It has a function that will enhance your store’s consumer experience. It has to do with the ability to create a chatbot.
8. Never ignore photography.
Even if Shopify developers can help you with a lot of things, it can’t help you with everything. One of the most critical aspects that has a significant impact on your sales is missing from the list. It’s all about photography.
You can have the best-designed website in the world, but if the product photographs aren’t up to par, you’re going nowhere. This is especially true when catering to people who want to look their best. Clothing, shoes, accessories, jewellery, and other niches are all photography-dependent.
9. Get a few plugins.
The quantity of plugins available on Shopify is its best feature. In this website builder comparison, the platform performs well in the Apps & Community category, and no other platform offers the same level of flexibility as Shopify.
Make the best of the situation. To begin, download the HubSpot Shopify plugin. It enables you to automate marketing and removes the monotony from your daily routine. For example, you can have the plugin send a personalised email 10 minutes after a person abandons a shopping basket. This allows you to reclaim consumers without having to raise a finger. It’s also completely free.
10. Analytics.
Google Analytics is the finest tool for beginners to use to track the performance of their website. Don’t make things too complicated at this point, so read up on how to integrate Google Analytics with Shopify.
Shopify developers will be able to track your store’s progress at all times, and this comprehensive tutorial will show you how to set up the tool and interpret your results. It also demonstrates how to understand your social media analytics in a nutshell.
