One of the most significant parts of being a designer is knowing how to capture attention. Your goal is to attract an audience, get them to engage with your work, and leave a lasting impression. It’s about creating something memorable but also impactful in some way.
One of the best ways to do this is by using contrast. The contrast in design can mean many different things: opposites like dark/light, bold/subtle, big/small, etc. In this article, we’ll show you how contrast can be used in design to create more visually exciting and engaging experiences for your audience.
Typography
Typography is a powerful tool to capture attention.
- Simple fonts. You want people to read your content and not get distracted by fancy fonts that are hard to read. It’s best to use simple fonts like Arial or Helvetica, which are clean, modern, and easy to read.
- Use a font that is easy to read for the audience you are targeting — If your audience consists of young people in their teens or twenties, you may want to consider using Comic Sans font because it can be very appealing (and funny). To them! If most of your readers are over 50 years old, choose something more traditional such as Garamond or Times New Roman.
Color psychology
Color has a powerful impact on us. It can reinforce your brand, create a mood and evoke emotion. Use it to make connections with your audience and create a visual hierarchy.
Color plays an essential role in design as it affects our first impressions. In this article, we’ll look at some ways you can use color psychology when creating designs that will capture attention! Color psychology studies how colors affect human perception, behavior, and emotions.
White space
We all know that white space is the space on a page, but it’s much more than that. It’s essential for achieving balance among elements in your design. White space, also known as negative space, can help create a calm and inviting atmosphere in your plans.
Let’s take a look at how white space affects the overall look of your design:
- Isolate content from each other by leaving enough room between them. This allows you to focus on what’s important without being distracted by other things around it—you don’t want to overwhelm people with too much information at once!
- Use it sparingly so as not to make everything else feel crowded together (too much white won’t give anything else room to breathe).
Use human faces
Human faces are among the most powerful tools for attracting attention. They make a connection with the viewer, create an emotional response, and can even convey a meaning that goes beyond what you say or write.
Why? Our brains are hardwired to respond to human faces as if they were stimuli in their own right—so we naturally look for them when we’re engaged in any conversation. The same holds for visuals: A picture of a person’s face is more likely to catch our eye than anything else on a page (or screen) because it’s a unique form of communication that tells us something about the person who created it.
Add a human touch
Use it wisely! A person’s face can capture our attention faster than any other element on a page, including images. Add faces to draw attention and create intrigue in your design by using the senses of sight, sound, and smell.
In terms of expression and movement, people read faces like books—we can almost immediately determine if someone is happy or sad based on their facial expressions alone. By adding some expressive movement to your designs (such as eyes that follow mouse movements), you’ll be able to generate interest in what you’re trying to say without having viewers read every word on the page before they understand what they’re looking at (or hearing).
Use poses that show off a sense of personality; everyone has one!
Use these 5 tips to create an engaging design
Use these 5 tips to create an engaging design:
- Use a strong headline.
- Create an emotional connection with your audience by using images that tell a story.
- Include an eye-catching appearance in the header of your page.
- Ensure your copy is written in a voice that resonates with readers and tells them what they need to know. This can be done using humor, wit, or even sarcasm as long as it’s not too over-the-top5.
- Ensure you include links on each page so visitors can easily navigate your site.
Conclusion
There you have it, 5 tips to help you get your next design right. Use these to the best of your ability and keep them in mind when starting a new project. If you want more information on using color psychology in your designs, reach out to us and read our more blog posts.
There are many other ways that we can improve our designs as well. Keep an eye on the blog for more articles like this one. Until next time!
Choosing the right digital marketing agency helps your business to boosts your brand awareness. Creative monk is a professional and experienced digital marketing agency situated at Tricity. We have a team of skilled professionals in different fields that can help use other designing techniques to help you increase your brand awareness to capture your attention.
