A carpenter needs a saw and a drill; same as that to drive more traffic and turn potential leads into consumers a marketer requires various digital marketing tools.
With so many options available, you will be able to understand that selecting the correct tool is a difficult task. The world of marketing is vast, and it can be challenging to keep up with all of the new tools, trends, tips, and techniques that surface daily.
As a result, We’ve chosen to create a list of 5 different marketing tools that you should test in 2022. Trying different tools until I found the best ones was stressful and time-consuming; I believe this article provides a great beginning point and can also act as a solid and effective marketing stack. This collection of 5 marketing tools has been broken into categories to make it easier to find the tool and variety you’re looking for.
1. MailChimp
In the realm of email marketing, MailChimp is a household name.MailChimp is a platform that helps you track, plan, and execute marketing campaigns. It is one of the most effective digital marketing tools for improving campaigns and monitoring traffic. The feature is handy for email marketing, as it allows you to interact with your audience. Similarly, the medium allows multiple integrations with different SaaS providers. MailChimp’s features include:
- With easy-to-use design tools, it creates superior content.
- You may send tailored emails and get up to six times more orders using marketing automation.
- Provides solutions for obtaining insights and data in a centralized location.
MailChimp includes pre-built, customizable email automation that allows you to reach out to the right individuals at the right time. The best thing is that you can use happy birthday messages, welcome automation, and order alerts to keep your business top of mind and pleasure your clients. MailChimp can help online retailers and e-commerce enterprises expand sales by driving traffic, increasing conversions, and increasing purchases.
2. Google Analytics
Google Analytics is a powerful tool that may help you in creating a variety of marketing conclusions. You can smoothly maintain track of your e-commerce business and select plans to help you remain on prey. It is very easy for marketers to understand the rules that are required to follow with the website upgrade and alterations operating the multiple data insights by Google Analytics. You are only required to install Google Analytics on your website to get started. Google Analytics has the following features:
- It provides traffic statistics for your website, broken down by devices, items, pages, and more.
- Allows you to construct your metrics, dimensions, and dashboards for quick data and information access.
- You’ll get real-time information on your website’s visitors, including which pages they’re looking at right now. It can help you create a more engaging landing page by giving clients a more intuitive experience.
- Allows you to learn more about how the company is doing.
- Allow you to share your findings using a variety of reporting options.
- Allows you to organize and visualize data according to business needs.
- Last but not least, Google Analytics offers a wealth of features, functionalities, and the opportunity to personalize reports and dashboards.
3. AdWords by Google
Google Ads may be operated by almost any kind of business, whether it is small, medium, or large. Many marketers acknowledge Google Ads is prohibitively costly. It is one of the most effective online marketing media available, capable of moving your business to new peaks. Google Ads has the following features:
- It helps in increasing the number of callers to your site.
- Using a call to action button, you may increase the number of consumer calls.
- It helps in increasing the number of people who visit your site.
- People must first learn Google Ads before using it properly; otherwise, they will be wasting their money.
The best thing about Google Ads is the return on investment (ROI). In addition, new artificial intelligence elements make the platform much speedier and more user-friendly.
In-display advertising, AI features can help you obtain results faster. Using various targeting choices, you can target your consumer base based on age, gender, location, career, and other criteria. It isn’t something you’ll discover in any other digital marketing software.
Most importantly, you’ll have access to Google Agency Account Strategist, which will teach you about Google’s latest capabilities. Furthermore, having access to this means being able to participate in specific beta testing.
4. Business Canva
If you work in digital marketing, you know how important it is to have a good design tool to help you generate eye-catching social media posts and other marketing materials. Any online marketing action leans laboriously on visual content. You must create appealing content to lure the intended client audience. Canva is a popular design tool that lets you create visually appealing marketing campaigns that you can publish on your blogs, websites, social media accounts, and other platforms. Canva’s features include:
- You can modify posts and create graphs of any type and size using Canva.
- Several templates are included in the tool.
- It has a massive bank of stock photographs, images, graphics, icons, and vectors that you can use to generate any form of visual material for your marketing campaign.
You can select from many designs, including postcards, brochures, CD covers, wallpaper, book covers, resumes, certificates, magazine covers, letterheads, presentation graphics, blog banners, cards, posters, flyers, presentations, logos, and social media. Its intuitive drag-and-drop design makes it easy to build graphic pieces that match your campaign. The best part is that creating explicit material for your digital marketing campaign doesn’t require the services of a professional designer. It’s so simple to use that even someone without design expertise can do it.
5. Trello
Trello is a good option if you need a content management solution to help you brainstorm and strategize content for your digital marketing strategy. Trello is the most widely used content management tool. With the help of hundreds and thousands of digital marketers utilizing it to plan, organize and generate the content.
The platform unites the entire team, making communication more accessible and more controllable. Multiple members of your team can be assigned to a single card so that they can collaborate on a project. You’ll know who’s responsible for creating, writing, editing, uploading, and adding call-to-action offers to a post this way. Trello’s features include:
- Allows you to make cards and add notes to them while setting deadlines and assigning themes to specific teams.
- Allows your teams to work remotely by enabling them to access their assignments and projects anywhere.
- Trello can help you organize your digital marketing initiatives and ensure that you don’t miss anything your team is working on.
You’ll be able to understand better and manage your digital marketing initiatives with these tools. However, you should be aware that while some of them provide a free trial, they are all paid. However, the investment is well worth it.
