Social Media Marketing

Responsibilities:

1. Social Media Strategy Development: Develop and implement comprehensive social media strategies tailored to our client’s brand voice and goals, including strategies for paid social media advertising.
2. Content Creation: Create and curate engaging and compelling content for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., both for organic posts and paid social media ads. Content should aim to increase brand awareness, drive engagement, and generate leads.
3. Social Media Advertising: Plan, create, and manage social media advertising campaigns across different platforms. This includes setting objectives, audience targeting, ad creation, budget management, and ongoing optimization to maximize ROI.
4. Account Management: Manage and maintain clients’ social media accounts, including content planning, scheduling, posting, and monitoring of both organic and paid content.
5. Performance Analysis: Continuously monitor social media metrics and analytics for both organic and paid campaigns to track performance. Use data-driven insights to optimize strategies and advertising spend for better results.
6. Community Engagement: Actively engage with followers, and respond promptly to comments, messages, and inquiries, both on organic posts and paid ad campaigns. Foster a sense of community around the brand.
7. Stay Informed: Keep up-to-date with the latest social media trends, algorithm changes, and emerging platforms/tools, especially those relevant to paid social media advertising. Ensure that our strategies and ad campaigns remain innovative and ahead of the curve.

Requirements:

1. Proven experience as a Social Media Manager or in a similar role with a demonstrable track record of successful social media campaigns, including social media advertising.
2. A deep understanding of various social media platforms, including their best practices, algorithms, and advertising capabilities.
3. Exceptional written and verbal communication skills, with a creative flair for crafting engaging and shareable content for both organic and paid social media posts.
4. Strong analytical skills, with the ability to interpret social media data for both organic and paid campaigns and adjust strategies accordingly to achieve optimal results.
5. Proficiency in social media management tools, scheduling platforms, and advertising platforms such as Facebook Ads Manager, Twitter Ads, and LinkedIn Ads.
6. Ability to multitask, prioritize, and meet deadlines in a fast-paced and dynamic environment, both for organic content and paid advertising campaigns.

Location: Zirakpur

Job Type: Full-Time