Lead Generation

Pipeline that pays for itself

62%lower cost per qualified lead in 6 months

Lead generation built backwards from your unit economics — what a customer is worth, what you can pay to win one, and the funnel that turns spend into qualified pipeline your sales team actually closes.

Book a strategy call

See the work

Overview

Most lead gen optimises for the cheapest form fill, then wonders why sales hates the leads. We start from the other end. Before a single ad runs we map your numbers: average order value, close rate, sales-cycle length and how much margin a customer leaves behind. That gives us the one figure that governs everything — what you can profitably pay for a qualified lead.From there we engineer the funnel as a system. Offer and message matched to intent, landing pages built to convert, lead capture that filters tyre-kickers from buyers, and routing that gets the hot ones to sales while they are still warm. Every stage is instrumented, so we know where leads come from, where they stall and what each one truly costs to acquire.The outcome is pipeline you can forecast instead of hope for. Cost per qualified lead trends down as we kill what doesn't work and double on what does. And because the funnel, the data and the lists are yours, the engine keeps compounding long after a campaign ends — demand you own, not attention you rent.

—What you get

Unit-economics model with target CPL, payback period and channel-level break-even thresholds
Conversion-built landing pages and lead-capture forms with qualifying logic
Multi-step nurture sequences (email and WhatsApp) that warm leads to sales-ready
Lead scoring and routing rules wired into your CRM, with source attribution
Live pipeline dashboard tracking CPL, lead-to-close rate and cost per acquisition
Monthly funnel report with what moved, what to cut and the next set of tests

Why it works

Costed before it's built

We model your margins first, so every target — cost per lead, payback, break-even — is grounded in real economics. No guessing, no vanity volume.

Qualified, not just captured

Forms and scoring filter for buying intent, so sales gets people ready to talk instead of a list of strangers. Fewer leads, more revenue.

The engine is yours to keep

Funnel, CRM logic, nurture flows and data live in your accounts. When the retainer ends, the pipeline doesn't — you own the asset outright.

—How we work

01
Model
We pull your sales data and margins to set the math: lifetime value, target cost per qualified lead, payback window and the break-even point each channel has to clear.
02
Build
Offer, landing pages, capture forms and CRM routing go live as one connected funnel — every step tagged so we can trace a lead from first click to closed deal.
03
Feed
We open the channels that fit your intent and economics — search, paid social, local — and run lead-quality tests, not just lead-volume ones.
04
Compound
We cut the sources that miss your CPL target, reinvest in the ones that beat it, and tighten nurture, so cost falls and qualified pipeline climbs month over month.

FAQ

Good questions.

What counts as a qualified lead?+
We define it with you up front, against your real buying criteria — budget, fit, intent and stage — then build the scoring and forms to enforce it. You set the bar; we make the funnel respect it instead of flooding sales with names that go nowhere.
How is this different from just running ads?+
Ads are one input. We build the whole system around your unit economics: the offer, the landing page, qualification, nurture, routing and the reporting that ties cost per lead to revenue. Ad platforms send traffic; this turns that traffic into forecastable, profitable pipeline.
How fast do leads start coming in?+
Paid channels can produce leads within the first few weeks. The first month or two is mostly learning — finding which sources clear your cost-per-lead target. Real compounding, where cost drops and quality climbs, shows over three to six months as the data sharpens.