Shopify & E-commerce

Stores that load fast and sell harder.

+38%avg. conversion rate lift post-rebuild

We build Shopify and headless e-commerce stores engineered around one number: revenue per session. Fast to load, ruthless about checkout, and yours to keep when we hand over the keys.

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Overview

Most Shopify stores are slow themes stuffed with apps, leaking money at every step between the product page and the thank-you screen. We start the other way around — with your margins, your average order value and the path a buyer actually takes — then build the store to remove friction from that exact path. Theme or fully headless, the goal never changes: more of the traffic you already pay for turns into orders.Our approach is in-house and end to end. Storefront design, custom Liquid or a headless Next.js front end, payment and shipping setup, subscriptions, and the analytics to prove what is working — all under one roof, no hand-offs that lose the plot. We treat speed as a feature you can sell with: every theme we ship targets sub-2-second loads and green Core Web Vitals on a real mid-range phone, because that is what your customers are holding.The outcome is a store that compounds. You own the theme code, the data layer and the customer list — not a rented template you fight with every quarter. We instrument it so each month of traffic teaches the next one, and we keep tuning the funnel long after launch so conversion rate climbs instead of plateauing the week the project closes.

—What you get

Conversion-shaped Shopify storefront — custom theme or headless Next.js build
Optimised product, collection, cart and checkout flow with upsell and bundle logic
App and integration stack: payments, shipping, reviews, subscriptions, ERP/3PL
Klaviyo and GA4 event tracking with a clean data layer and reporting dashboard
Speed pass to sub-2s loads and green Core Web Vitals on mobile
Handover kit: theme code, documentation and a 30-day post-launch support window

Why it works

Built around revenue per session

We design the funnel before the pixels — product page, cart, checkout, post-purchase. Every block earns its place by moving the number that pays the bills, not by looking busy.

Speed treated as a sales channel

No app bloat, no 6-second hero videos. Lean theme code, lazy-loaded media and headless where it pays off — because a second of load time is orders you never see.

You own the store, outright

Theme code, customer data, ad and email accounts — all yours from day one. We hand over documentation, not a dependency, so your team can run and grow it without us in the loop.

—How we work

01
Map the funnel
We audit your current store or category — traffic, average order value, where buyers drop off — and define the exact path from ad click to repeat purchase we are building toward.
02
Design to convert
Storefront and product experience designed around that path: clear hierarchy, honest social proof, frictionless cart and a checkout that gets out of the way.
03
Build and instrument
Custom theme or headless build, app stack wired in, payments and shipping tested, and full event tracking so every click is measured from launch day one.
04
Launch and lift
We ship, watch the real numbers, and run a continuous loop of A/B tests and speed tuning so conversion rate keeps climbing month after month.

FAQ

Good questions.

Should we go with a Shopify theme or a fully headless build?+
Depends on scale and budget. A well-built custom theme covers most brands and ships faster. Headless (Next.js front end on Shopify) is worth it once you need top-tier speed, a complex catalogue or a content-heavy store. We will recommend the honest fit, not the bigger invoice.
Can you migrate our existing store without losing SEO or orders?+
Yes. We migrate products, customers and order history, map every old URL to a redirect so rankings hold, and run the new store in parallel before cutover. Downtime is minutes, not days, and your organic traffic stays intact.
What happens after launch — are we on our own?+
Every build includes a 30-day support window and a documented handover, so your team can run it. From there most brands move to a monthly retainer where we keep A/B testing the funnel and tuning speed. Either way the store and its code are yours to keep.