Logo & Identity

A mark you own, a system that scales

100%source files & fonts owned by you

Logo and identity work that gives you one unmistakable mark and the system around it — engineered to hold up at favicon size, on a billboard, and everywhere your brand shows up next.

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Overview

A logo is the smallest, hardest-working asset a brand owns. We treat it that way. The work starts with the decision a mark has to carry — who you are, who you are not, and the gap in your category worth standing in — then we draw to that brief. No mood-board roulette, no fifty options to muddy the call. A tight set of considered directions, each one a real position you could build a business behind.Identity is more than the logo. We design the system that surrounds it so the brand stays itself across every surface: a primary mark and the lockups it needs, a color and type pairing chosen for contrast and legibility, clear-space and minimum-size rules, and the supporting elements that make a layout look like you before anyone reads a word. Everything is drawn in vector, tested small, and built to survive real-world use.The outcome is a brand that is recognisable, consistent, and yours outright. You leave with the source files, the fonts licensed in your name, and guidelines your team can actually follow — so the next designer, printer, or developer builds on the system instead of guessing at it. That is the asset: identity that compounds in recognition instead of being quietly redrawn every year.

—What you get

Primary logo plus responsive variants — horizontal, stacked, icon-only and a single-color version
Full file package: vector source (AI/SVG), PNG and PDF exports, favicon and app-icon set
Color palette and type pairing with hex, RGB, CMYK and Pantone values, plus licensed font files
Identity guidelines covering clear space, minimum sizes, misuse rules and on-brand examples
Core supporting assets: business card, letterhead and email-signature templates
Editable master file and handover so your team owns and can extend the system

Why it works

Designed to the decision, not the mood board

Every direction we present answers a strategic question about your position. You choose a point of view, not a pretty picture, so the mark still makes sense in three years.

Stress-tested before you sign off

We proof each mark at favicon scale, in one color, embroidered, and on a dark and light background. If it breaks anywhere it matters, it does not leave the studio.

You own every file and font

Vector source, exports and fonts are licensed and handed over in your name. No vendor lock-in, no chasing us for a logo file two years later.

—How we work

01
Brief
We interrogate the brand before we draw a line — audience, competitors, the room you want to stand out in, and the surfaces the mark has to live on. The output is a one-page creative brief we both sign off on.
02
Explore
We sketch broadly, then narrow to two or three considered directions. Each is shown in context — on a sign, a screen, a package — so you judge the system, not an isolated logo on white.
03
Refine
We take the chosen direction into detail: optical spacing, curve corrections, the color and type pairing, and the variant set. Two structured rounds of feedback keep it sharp without design-by-committee drift.
04
Build & hand over
We produce the full file package, write the identity guidelines, and walk your team through the system. You leave with everything you need to roll it out and keep it consistent.

FAQ

Good questions.

How many logo concepts do we get to choose from?+
Two to three fully resolved directions, not a wall of throwaway options. Each one is a deliberate strategic choice shown in real contexts. We would rather you decide between strong, distinct positions than pick a favourite from noise.
What files and rights do we actually receive?+
Editable vector source, plus PNG, PDF, SVG and favicon exports, the full color and type spec, and the fonts licensed in your name. You own the identity outright — there is no ongoing fee to use your own brand.
Do you do a full rebrand or just the logo?+
Both. Some clients need a single mark; others need the identity system, guidelines and rollout across web, packaging and social. We scope to what you need and can extend into brand systems and collateral when you are ready.