AI Search Optimisation (AEO)

Be the answer AI gives, not just a blue link.

Citedin AI answers for the questions your buyers ask, where competitors aren't

AEO — Answer Engine Optimisation — is SEO for the AI era: getting your brand cited and recommended inside ChatGPT, Perplexity, Gemini and Google's AI answers, where more and more buyers now start.

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Overview

Search is splitting in two. A growing share of people no longer scroll ten blue links, they ask ChatGPT, Perplexity or Google's AI Overview and take the synthesised answer. If your brand isn't in that answer, you are invisible to them, no matter how well you rank on the old page. AEO is how you show up where the question actually gets answered now.The rules are related to SEO but not the same. AI answer engines pull from content that is clear, well-structured, genuinely authoritative and easy to quote. We optimise for that: content shaped around the real questions buyers ask, structured so machines can extract it, marked up with schema, and backed by the mentions and citations across the web that teach an AI to trust and recommend you. We also track what these engines currently say about you, and fix it when it is wrong.The result is presence in the new front door of the internet. When someone asks an AI for the best option in your category, or how to solve the problem you solve, your brand is in the answer, cited, recommended, linked. It compounds like SEO, it is an asset you own, and right now most of your competitors aren't even watching it.

—What you get

AEO audit: what ChatGPT, Perplexity, Gemini and Google AI currently say about you and your category
Answer-shaped content built around the questions buyers ask AI, structured to be quoted
Schema and technical markup that helps engines extract and attribute your content
Entity and citation building, the mentions across the web that make AI trust you
Prompt and query tracking, so you can see and monitor your AI-search visibility
Fixes for wrong or outdated things AI currently says about your brand

Why it works

Optimised to be quoted, not just ranked

AI answers pull clear, structured, authoritative passages. We write and mark up content so engines can lift it cleanly and attribute it to you, the unit that wins in AI search.

We track what AI says about you

You can't fix what you can't see. We monitor how the major engines describe your brand and category, so you know where you stand and can correct the record.

Early to a channel still wide open

AEO is where SEO was fifteen years ago, huge upside, little competition. Moving now buys a lead most of your market hasn't realised it is already losing.

—How we work

01
Diagnose
We ask the AI engines the questions your buyers do, and record what they say, whether you are mentioned, what about you, and who is winning the answers instead.
02
Shape
We build content around those real questions, written and structured to be extracted and quoted, with schema that helps engines attribute it to you.
03
Authority
We build the entity signals and citations across the web, the mentions and references that teach an AI your brand is a credible answer worth recommending.
04
Monitor
We track your presence in AI answers over time, correct anything wrong, and keep shaping content as the engines and the questions evolve.

FAQ

Good questions.

Is AEO just SEO with a new name?+
They overlap, and good SEO helps, but they are not identical. AI engines reward clear, quotable, well-structured, authoritative content and citations more than raw keywords and backlinks. Optimising for a synthesised answer is a different target than optimising for a ranked page, and we do both.
Can you really influence what ChatGPT says?+
Not overnight, and not by trickery, but yes. These engines learn from the content and citations across the web. By shaping authoritative, quotable content and building the right mentions, you measurably improve how and how often you show up. We track it so you can see the movement.
Why bother now?+
Because a real and growing share of buyers already start with AI, and almost none of your competitors are optimising for it. It is the rare window where moving early buys outsized visibility for a fraction of what the same lead costs in paid search.