How much traffic do we need before CRO is viable?

Statistical A/B testing generally needs a few thousand relevant sessions a month per test to reach confidence. Below that we still improve conversion through research, heuristics and qualitative testing rather than pretending a small sample is significant.

Is this a one-off project or ongoing?

The analytics rebuild is a project, but the testing programme is ongoing by design. The value comes from the compounding effect of many validated improvements, not a single redesign.

What if a test loses?

A losing test is a cheap answer, and it stops you rolling out a change that would have cost you conversions at scale. We log it so the hypothesis is never paid for twice.

Which tools do you use?

Usually GA4, Google Tag Manager, Looker Studio, Microsoft Clarity or Hotjar, and a testing tool suited to your platform and traffic. Where possible we use tools you already pay for, and we avoid adding scripts that slow the site down.

Can you fix our GA4 setup on its own?

Yes. A tracking audit and rebuild is a common standalone project, and often the most valuable first step. You get a clean setup, a documented measurement plan and dashboards, whether or not we go on to run tests.

How do you know a result isn't just luck?

We decide the sample size, duration and success metric before a test starts, and we don't stop tests early because they look good. Results are reported with the confidence behind them, and borderline outcomes are treated as inconclusive rather than dressed up as wins.

CRO & Analytics Agency in India

Analytics and conversion rate optimisation is the measurement and testing layer that tells you what is actually working and then systematically improves it. It is the feedback loop that turns your other marketing from spending into learning.

See the work

+37%site-wide conversion rate across a twelve-month testing programme

05 · Get Better Every Month

Analytics & CRO

Overview
Is it for you
Our approach
What's included
Process
FAQ

Week 1Tracking audit and measurement plan

1 testAt a time per page, run to a real answer

LoggedEvery result kept in a shared test library

Overview

The loop that makes every asset compound.

You cannot improve what you cannot see, and most businesses cannot see accurately. Events fire twice, attribution credits the wrong channel, and the report that drives budget decisions has been quietly wrong for a year. We start by fixing measurement: clean tracking, meaningful events, revenue values where they exist, and a dashboard that answers the questions you actually ask rather than the ones the tool defaults to.Then comes the disciplined part. We identify where visitors abandon, form hypotheses about why, and test changes one at a time with enough traffic to trust the result. Wins are shipped permanently and documented, so they lift every campaign that follows and never need relearning. This is the service that makes everything else compound: a five percent conversion improvement raises the return on every rupee of media, every ranking and every piece of content you own, forever, without increasing spend.

Is it for you

Signs it’s time.

If two or more of these sound familiar, this is likely where growth is leaking.

Nobody trusts the numbers

When GA4, the ad platforms and the CRM all disagree, decisions stall or get made on gut feel. Clean measurement comes first.

Traffic grows but revenue doesn't

More visitors converting at the same low rate just makes the leak bigger. Fixing conversion multiplies every channel at once.

Redesigns are based on opinion

If changes ship because someone preferred them, you can't tell whether they helped. Testing replaces opinion with evidence.

Nobody knows where people drop off

Without funnel reporting, you can't see which step is losing customers. That makes every fix a guess.

Our approach

How we do it, in detail.

Analytics dashboards reviewed on a monitor in a dark office — 01 / 03

01 · Measurement

Numbers you can make decisions on

Every optimisation decision depends on the data behind it, and most setups we audit have gaps: duplicate events, missing conversions, broken cross-domain tracking or ad platforms claiming credit for the same sale. We start by fixing the foundations, with a clear measurement plan that defines the events and conversions that actually matter to the business.Then we implement it properly through Tag Manager, GA4, server-side tagging where useful, and connections to your CRM, so marketing, sales and leadership look at one version of the truth. Dashboards show what matters to each audience, rather than a hundred metrics nobody reads.

Measurement plan tied to business goals
GA4, Tag Manager and server-side setup
CRM and ad platform connections
Dashboards built for decisions, not decoration

Heatmap and session analysis on a large screen — 02 / 03

02 · Research

Find the leaks before fixing anything

Good tests start with good hypotheses, and good hypotheses come from research. We combine funnel analysis, heatmaps, session recordings, form analytics and short on-site surveys to find exactly where people hesitate, get confused or leave. The patterns are usually clearer than people expect.Findings are turned into a prioritised backlog, scored by expected impact, confidence and effort. That means the first tests go after the biggest leaks, not the easiest cosmetic changes, and the whole team understands why each test is being run.

Funnel and drop-off analysis
Heatmaps, recordings and form analytics
On-site surveys and user feedback
A prioritised backlog of test ideas

Two page variations compared side by side on screens — 03 / 03

03 · Testing

Tests that stay won

We run controlled experiments, A/B and multivariate where traffic allows, with sample sizes and durations set before a test starts, so results are real rather than lucky streaks. Where traffic is too low for formal testing, we use careful before-and-after comparisons and qualitative validation instead.Winners are built into the site properly by our own developers, not left running in a testing tool. Every result, winning or losing, goes into a shared test library, so the business builds a record of what works for its customers that survives staff changes and agency changes alike.

A/B tests with sample sizes set in advance
Low-traffic alternatives that stay rigorous
Winners built permanently into the site
A shared library of every test and result

A losing test that teaches you something is worth more than a winning redesign nobody can explain.

How we think about Analytics & CRO

What’s included

In the engagement.

01Analytics audit and rebuild covering GA4, tag management and server-side events
02Custom dashboards reporting acquisition, conversion and revenue by channel
03Behavioural analysis using heatmaps, session recordings and funnel drop-off reports
04Prioritised test roadmap with hypotheses, effort and expected impact scored
05A/B test execution, statistical analysis and a documented library of results

Why it works

Measurement you can trust

We fix tracking before drawing conclusions, because decisions made on broken data cost more than no data at all. Every event is verified end to end.

Wins that stay won

A validated conversion improvement lifts every future visitor at no ongoing cost. Unlike media spend, the gain does not stop when the month ends.

Learnings, documented

Every test, including the failures, is logged with its hypothesis and outcome. Your organisation stops rerunning experiments it has already paid for once.

How we work

From first call to compounding.

01
Fix the data
We audit and rebuild tracking so events, values and attribution reflect reality. Nothing is optimised on top of numbers we do not trust.
02
Find the leaks
We combine funnel analysis, heatmaps and session recordings to locate where intent is lost. Each leak becomes a testable hypothesis with an estimated value.
03
Test
We run prioritised experiments with proper sample sizes and clean isolation of variables. Results are judged statistically, not by whichever variant looks nicer.
04
Ship and log
Winners are implemented permanently and recorded in your test library. The next cycle starts from a higher baseline and a smarter set of assumptions.

FAQ

Good questions.

Something we haven’t covered? Ask us directly, a real person replies.

How much traffic do we need before CRO is viable?+
Statistical A/B testing generally needs a few thousand relevant sessions a month per test to reach confidence. Below that we still improve conversion through research, heuristics and qualitative testing rather than pretending a small sample is significant.
Is this a one-off project or ongoing?+
The analytics rebuild is a project, but the testing programme is ongoing by design. The value comes from the compounding effect of many validated improvements, not a single redesign.
What if a test loses?+
A losing test is a cheap answer, and it stops you rolling out a change that would have cost you conversions at scale. We log it so the hypothesis is never paid for twice.
Which tools do you use?+
Usually GA4, Google Tag Manager, Looker Studio, Microsoft Clarity or Hotjar, and a testing tool suited to your platform and traffic. Where possible we use tools you already pay for, and we avoid adding scripts that slow the site down.
Can you fix our GA4 setup on its own?+
Yes. A tracking audit and rebuild is a common standalone project, and often the most valuable first step. You get a clean setup, a documented measurement plan and dashboards, whether or not we go on to run tests.
How do you know a result isn't just luck?+
We decide the sample size, duration and success metric before a test starts, and we don't stop tests early because they look good. Results are reported with the confidence behind them, and borderline outcomes are treated as inconclusive rather than dressed up as wins.