What is a sensible starting budget?

It depends on your category's click costs and sales cycle, but the account needs enough volume to learn, typically 30 to 50 conversions a month per campaign. We will tell you honestly if a budget is too thin to generate reliable signal rather than take it and burn it.

Do we own the ad account?

Always. We work inside your account under your billing, with full admin access retained by you. Nothing is run through an agency-owned account you would have to walk away from.

How is this different from just boosting spend?

More spend on a badly structured account simply buys more waste. We fix structure, tracking and offer first, so every additional rupee lands in a system that can actually convert it and learn from it.

Can you take over our existing account?

Yes, and we would rather keep its history, because past conversion data is valuable to bidding. We audit first, then restructure in stages instead of rebuilding from zero, so performance doesn't collapse while the algorithm relearns.

How soon will we see enquiries?

Search campaigns can produce enquiries within days of launch. Reaching a stable, efficient cost per qualified lead usually takes six to eight weeks while the account gathers conversion data and we cut what isn't working.

Should we bid on our own brand name?

Usually yes, when competitors bid on it or when your organic result sits below ads and maps. Brand clicks are cheap and protect demand you already created. We keep brand in its own campaign so it never flatters the numbers of your prospecting campaigns.

Google Ads

Google Ads is paid visibility in front of people who are already searching for what you sell, run as a structured account that gets sharper with every rupee spent. The budget buys traffic today and buys intelligence your account keeps using tomorrow.

See the work

-41%cost per qualified lead within two quarters of account rebuild

01 · Get Found

Google Ads

Overview
Is it for you
Our approach
What's included
Process
FAQ

Pre-launchConversion tracking verified end to end

WeeklySearch term review and negative list updates

MonthlyProfit by campaign, not just cost per lead

Overview

Spend that buys learnings, not just clicks.

Most Google Ads accounts are a slot machine: money in, leads out, nothing learned. We treat the account as an asset. Search term data, negative lists, audience signals, conversion values and creative performance all accumulate into a structure that makes the next quarter more efficient than the last. That means clean campaign architecture, conversion tracking that reflects real revenue rather than form fills, and bidding that is fed accurate signals instead of guesses.We build for margin, not for a dashboard screenshot. Every campaign is tied back to what a customer is actually worth to you, so we can tell the difference between an expensive click that pays and a cheap one that never will. Landing pages, creative and tracking are built by the same in-house team, so when the data says the offer is the problem rather than the bid, we can fix the offer that week. The account you end up with is documented, transferable and entirely yours.

Is it for you

Signs it’s time.

If two or more of these sound familiar, this is likely where growth is leaking.

Cost per lead keeps climbing

Rising costs without better leads usually point to loose matching, thin negatives and bidding on signals that don't reflect revenue. The account is learning the wrong lessons.

Nobody knows which campaign makes money

If reporting stops at clicks and form fills, a profitable campaign and an expensive one look identical. Feeding real outcomes back in separates them.

Performance Max feels like a black box

Automated campaigns are only as good as the data and assets you give them. Without guardrails they spend where results are easy, not where they pay.

Sales says the leads are junk

When lead quality and targeting are judged by different teams, nobody closes the gap. We wire lead outcomes back into bidding so both sides see the same number.

Our approach

How we do it, in detail.

Analyst reviewing conversion data in a dim office — 01 / 03

01 · Measurement

Track revenue, not form fills

Smart bidding does exactly what it is told. If the only signal it sees is a form submission, it will go and find the cheapest possible form submissions, spam and wrong numbers included. Most underperforming accounts we inherit are not badly bid. They are badly measured, and no amount of bid tuning fixes a signal that points the wrong way.Before we scale anything we rebuild tracking properly: Tag Manager, enhanced conversions, call and WhatsApp tracking and, wherever your CRM allows, offline imports that tell the account which clicks became customers. Once qualified leads and sales are the signal, the algorithm starts optimising for the thing you actually want.

Tag Manager, GA4 and enhanced conversions set up cleanly
Call and WhatsApp click tracking
CRM lead-stage imports for value-based bidding
One shared definition of a qualified lead

Structured campaign plan laid out as cards on a table — 02 / 03

02 · Structure

An account built to learn

Structure decides what your data can teach you. Campaigns split by intent, match types used on purpose and ad groups tight enough that the ad mirrors the search make every report more useful. We separate brand from non-brand, high intent from research and prospecting from remarketing, so each can be judged on its own economics.Search terms are reviewed every week and fed into a negative keyword library that stays with the account for good. Performance Max and Shopping run with brand exclusions, audience signals and asset groups built around real products or services, so automation works inside guardrails rather than chasing cheap impressions.

Brand, non-brand and competitor campaigns split
Weekly search term review and a lasting negative library
Guardrailed Performance Max and Shopping
Remarketing sequenced by what people viewed

Designer refining a landing page layout on a large monitor — 03 / 03

03 · Offer and landing page

Fix the page, not just the bid

A click is only worth what happens after it lands. Sending paid traffic to a homepage, a slow page or a form with nine fields quietly wastes a large share of every budget. Often the fastest way to lower cost per lead is not a bid change at all. It is a sharper offer on a page built to do one job.Because our designers and developers sit beside the media team, we build dedicated landing pages for each major campaign, test headlines and offers, and strip friction out of forms. Ad copy and page copy are written together, so the promise in the ad is the first thing people see when they arrive.

Dedicated landing pages per campaign theme
Ad and page copy written as one message
Offer and headline tests with clear winners
Form friction cut and page speed prioritised

Every rupee should buy either a customer or a lesson the account keeps. Spend that buys neither is the only real waste.

How we think about Google Ads

What’s included

In the engagement.

01Restructured account architecture across Search, Performance Max, Shopping and remarketing
02Conversion tracking and offline value import wired to real revenue, not raw form fills
03Keyword, negative and search term management with a documented exclusion library
04Ad copy and asset testing matrix with winning variants logged for reuse
05Landing page builds and a live dashboard reporting cost per qualified lead and ROAS

Why it works

The account keeps the learnings

Negative lists, audience signals and winning creative are documented in your account, not in our heads. That intelligence compounds and stays with you whatever happens to the relationship.

Tracked to revenue

We import real deal values where we can, so bidding optimises towards profit rather than volume. It is the difference between a cheap lead and a customer worth having.

Offer and page in-house

When the data points at the landing page or the offer, our designers and developers fix it immediately. No second agency, no change request, no lost month.

How we work

From first call to compounding.

01
Audit
We review account history, tracking accuracy, wasted spend and competitor positioning in the auction. You get a clear picture of what the current budget is really buying.
02
Rebuild
We restructure campaigns, fix conversion tracking and rewrite ads and assets around real buying intent. Landing pages are built or improved before spend scales.
03
Test
We run structured tests on offers, creative, audiences and bidding, one variable at a time. Every result is logged so the account never relearns the same lesson twice.
04
Scale
We push budget into proven segments and cut what does not pay, then repeat the loop. Efficiency improves as the account's data set deepens.

FAQ

Good questions.

Something we haven’t covered? Ask us directly, a real person replies.

What is a sensible starting budget?+
It depends on your category's click costs and sales cycle, but the account needs enough volume to learn, typically 30 to 50 conversions a month per campaign. We will tell you honestly if a budget is too thin to generate reliable signal rather than take it and burn it.
Do we own the ad account?+
Always. We work inside your account under your billing, with full admin access retained by you. Nothing is run through an agency-owned account you would have to walk away from.
How is this different from just boosting spend?+
More spend on a badly structured account simply buys more waste. We fix structure, tracking and offer first, so every additional rupee lands in a system that can actually convert it and learn from it.
Can you take over our existing account?+
Yes, and we would rather keep its history, because past conversion data is valuable to bidding. We audit first, then restructure in stages instead of rebuilding from zero, so performance doesn't collapse while the algorithm relearns.
How soon will we see enquiries?+
Search campaigns can produce enquiries within days of launch. Reaching a stable, efficient cost per qualified lead usually takes six to eight weeks while the account gathers conversion data and we cut what isn't working.
Should we bid on our own brand name?+
Usually yes, when competitors bid on it or when your organic result sits below ads and maps. Brand clicks are cheap and protect demand you already created. We keep brand in its own campaign so it never flatters the numbers of your prospecting campaigns.