Google Ads / PPC

Buy profit, not clicks.

4.1xblended ROAS in 90 days

Search and shopping campaigns built around your unit economics, so every rupee of spend is judged on the profit it returns, not the traffic it rents. We run Google Ads as a P&L line, not a vanity dashboard.

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Overview

Google Ads is the fastest way to put your offer in front of people already trying to buy. But most accounts leak: budget burns on broad-match terms, smart bidding optimises toward cheap conversions that never close, and the agency reports clicks while the bank balance tells a different story. The intent is there. The structure usually is not.We start from your numbers, not the platform's. Target CPA and ROAS are reverse-engineered from real margin and close rates, then we build tight campaign structure around them: high-intent search, branded defence, shopping feeds that actually merchandise, and negative-keyword discipline that stops you paying to learn the same lesson twice. Conversion tracking is rebuilt to count revenue, with offline imports so the algorithm optimises toward closed deals, not form fills.The outcome is paid traffic that pays for itself and a clean account you keep. You own the conversion setup, the audiences, the feed and the data, so the compounding learning stays with your business when the engagement ends, instead of walking out the door with the agency.

—What you get

Account audit and restructure with a margin-based CPA/ROAS target model
Search, Shopping and Performance Max campaigns with negative-keyword and search-term governance
Server-side conversion tracking with offline conversion imports tied to real revenue
Optimised Merchant Centre product feed and shopping titles
Responsive search ad and asset library with ongoing copy and creative testing
Monthly profit-first report and a 90-day scaling roadmap

Why it works

Margin in, bids out

Bid targets are built backward from your gross margin and close rate, not borrowed industry benchmarks. The algorithm chases profit, so spend scales only where the maths holds.

Tracking that counts revenue

We import offline and closed-deal data back into Google, so smart bidding learns from money in the bank, not cheap leads that never convert. No more optimising toward the wrong outcome.

The account is yours

You own the conversion setup, audiences, feed and search-term history from day one. Years of learning compound inside an asset you keep, not one you rent from us.

—How we work

01
Model the economics
We map your margins, close rates and customer value to set break-even and target ROAS. Before a single rupee is spent, we agree on what a profitable click is actually worth to you.
02
Rebuild the foundation
Conversion tracking is rebuilt to measure revenue, feeds are cleaned, and campaigns are restructured around intent. We strip out wasted spend and the terms quietly draining the budget.
03
Launch and prove
We go live on high-intent search and shopping, then read the data weekly. Negatives, bids and creative are tuned against the profit target, not the click count, until the unit economics are stable.
04
Scale what pays
Once a campaign clears its target consistently, we expand budget, broaden match types and add new ad groups. Growth follows proof, so spend rises only where it keeps returning.

FAQ

Good questions.

How much should we budget to start?+
Enough to gather real conversion data inside your target CPA, usually a few weeks of meaningful spend per campaign. We size the starting budget from your margins and sales cycle, then scale only after the account clears its profit target.
How soon will we see results?+
Search and shopping can move within weeks because the intent already exists. The first 30 days are about clean tracking and cutting waste, the next 60 about proving repeatable profit. We set honest milestones up front and report against them.
Do we keep the account if we stop working together?+
Yes. The Google Ads account, conversion setup, audiences and feed are yours throughout. Everything is built in your accounts so the data and learning stay with your business, not ours.