Email & Newsletters

The one channel you actually own

34%of total revenue from email within 6 months

Email is the only audience a platform can't throttle or take away. We build the sequences and broadcasts that turn a quiet list into a predictable revenue line.

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Overview

Email and newsletters are where attention you've already earned gets converted into revenue you can forecast. Ads rent reach; an inbox is a direct line you own outright. We treat your list as a balance-sheet asset and build the lifecycle around it: welcome flows, abandoned-cart and browse recovery, post-purchase nurture, win-back, and a broadcast rhythm that keeps you top of mind without burning the relationship.Our approach starts with the math, not the template. We map your customer journey, find where revenue leaks, and write automations that plug those gaps first because flows pay before campaigns do. Copy is written by people, not generated and lightly edited: subject lines that earn the open, a single clear ask per email, and a voice that reads like your brand rather than a marketing department. Every send is designed deliverability-first, so it lands in the primary tab and not promotions.The outcome is compounding. A tuned welcome and cart sequence works for every new subscriber automatically, a weekly newsletter builds a habit, and a clean, segmented list keeps your sender reputation strong as you scale. You keep the templates, the flows, the segments, and the list. When the engine is running, email becomes the cheapest, most reliable revenue you have.

—What you get

Lifecycle map and audit covering deliverability, current flows, list health, and the revenue leaks worth fixing first
Core automated flows built and live in Klaviyo or Mailchimp: welcome, abandoned cart, browse abandon, post-purchase, and win-back
A reusable, on-brand email template system with modular blocks your team can edit without breaking the layout
Segmentation and list-hygiene setup, plus a sunset policy that protects sender reputation as you grow
A 90-day broadcast and newsletter calendar with written subject lines, angles, and a tested send cadence
Monthly performance report tied to revenue per recipient, flow revenue, and list growth, with the next round of A/B tests queued

Why it works

Flows before broadcasts

We build the automated sequences that earn money on autopilot first, then layer campaigns on top. Most of the lift shows up before you send a single newsletter.

Deliverability is the strategy

Authentication, list hygiene and a sunset policy are set up before volume scales, so your sends reach the primary inbox instead of the spam folder or promotions tab.

You keep the engine

Templates, flows, segments and the list itself stay yours, inside your account. We build an asset you own, not a dependency on us.

—How we work

01
Audit and map
We review your account, deliverability, existing flows and list health, then map the customer journey to find exactly where revenue is leaking and which automation closes the gap fastest.
02
Build the flows
We write and ship the core sequences — welcome, cart and browse recovery, post-purchase, win-back — with segmentation, branching and an on-brand template system behind them.
03
Broadcast and test
We set a sustainable newsletter cadence, write campaigns around real offers and stories, and A/B test subject lines, timing and structure so every send teaches us something.
04
Report and compound
Each month we report on revenue per recipient and flow performance, prune dead weight from the list, and reinvest what we learn into the next round of sends.

FAQ

Good questions.

We already have a list but barely email it. Where do you start?+
With your flows and your deliverability. A list that's gone quiet often has reputation issues, so we clean it, set a sunset policy and warm it back up while building the automated sequences that recover revenue from people already on it.
Which platform do you build on?+
Usually Klaviyo for e-commerce and Mailchimp or similar for content and service brands, but we'll work in whatever you already pay for. Everything we build lives in your account and stays yours if we ever part ways.
How often should we actually send?+
Enough to stay a habit, not so much that you train people to ignore you. For most brands that's one well-made newsletter a week plus automated flows. We set the cadence from your engagement data, not a rule of thumb.