Media Buyer (Meta & Google Ads Specialist)

Responsibilities:

1. Campaign Planning & Execution: Plan, launch, and manage Meta Ads and Google Ads (Search & Performance Max) campaigns across multiple client accounts, from objective-setting through to launch.
2. Budget & Bid Management: Own day-to-day budget pacing and bid strategy for each account, optimizing spend toward the CPL, CPA, or ROAS target that matters most for that client.
3. Conversion Tracking: Set up and maintain accurate tracking — Meta Pixel/CAPI, Google Tag Manager, and GA4 — so every campaign’s performance data can be trusted and acted on.
4. Testing & Optimization: Run structured creative and audience testing across active campaigns, and translate results into a clear next move rather than a list of numbers.
5. Reporting & Client Communication: Build client-ready performance reports and explain, in plain language, what’s working, what’s changing, and why.
6. Creative Collaboration: Brief the creative and content team on what the data shows is converting, so ad creative decisions are grounded in evidence, not guesswork.
7. Staying Current: Track platform updates and policy changes across Meta and Google Ads, and bring new tactics to the team ahead of competitors.

Requirements:

1. 2–4 years of proven experience managing Meta Ads and Google Ads campaigns, ideally in an agency setting.
2. A track record of managing live ad budgets and moving the needle on CPL, CPA, or ROAS.
3. Working knowledge of Meta Ads Manager, Google Ads (Search & Performance Max), Meta Pixel/Conversions API, Google Tag Manager, and GA4.
4. Strong analytical skills, with the ability to read performance data for both organic insights and paid spend, and adjust strategy accordingly.
5. Ability to multitask and manage several client accounts at once in a fast-paced environment, without close supervision.
6. Familiarity with reporting tools such as Looker Studio is a plus.

Location: Chandigarh
Job Type: Full-Time
Compensation: ₹30,000–₹40,000/month, based on experience
Skills Required: Meta Ads, Google Ads, Performance Marketing, Analytics, PPC