During ancient times the era of newspapers when the headline was the most important part of the article. This trend remains constant even in the modern era. Based on the front-page headlines the whole newspaper sold out. The readers are reading the whole article or news based on the headings of the content.
In today’s world, information is overloaded with irrelevant text. And the headings are playing an important role here. If you can attract the audience with the heading then the chances are more that people will not click away from reading.
In search engine optimization, the reasons are even bigger than why you have to focus on the headings. Because to get in Google search you need to follow more strategies. Whether it is about the quality part or the heading part (from H1 to H6), the optimization part needs to follow the right path. The use of heading or subheading is very important for a website’s on-page SEO. Heading tags are important to attract more readers and make them engage with your website’s page. Your content should be easy to read and user-friendly so that it will make the experience of the readers very pleasant.
In this article, we are going to discuss the importance of heading tags for SEO in 2023 and how to use them to rank your website on search engines. But first, we will know what exactly are the heading tags and how they function in SEO.
Table of Contents
What are Heading tags?
Heading tags are the heading that you have mentioned in your content. These are the HTML codes that help in communicating with search engines. Headings are also giving an adequate and organized structure to your ideas which you are going to present in the whole article. The range of heading is level from H1 to H6 and the displays go smaller from the top level to the small level where H1 represents the top level and H6 represents the lowest level. So basically the main focus which you have to put is on the H1 heading tag as they form the title of the page and represent what the whole content is about. The H2 and H3 tags represent the important piece of the content in order. Similarly, other tags H4, H5, and H6 depend on the structure and layout of the articles.
Why are header tags important for SEO?
The header tags are very important for the overall on-page search engine optimization strategy. For optimization, Google uses these header tags on crawls for a quick review to determine how to rank your content. Header tags will help Google discern your content and also the reader to read more flexibly. For example, If your business is dealing with food services, and you need to use the reliable keyword in the header tag and it will appear on the first page of the search engine. And these header tags are very useful for search engine optimization.
What is the use of Heading tags on your Web pages?
So, the question arises that why do we need heading tags for web pages? Well, the heading tags make a better look at your website and they are fetching the attention of the reader to read that particular content. The advantages of using header tags on your web pages are given below-
- The heading tags will tell the reader about the idea or information that you are going to cover in the article. It will provide the basic context of your whole content.
- Second, the most important thing covered by the heading tags is the structure of the whole article. With the help of heading tags, you can give a nice flow to your overall content and increase the readability by using heading, subheading, bullet points, etc. They play an important role in making the readers stick with your whole content.
- In today’s world, every user is very busy and they don’t want to waste their time on unwanted information. So in this way, the usage of heading tags comes very useful to the user so that they will find the relevant information very easily because H1’s text is large and one-liner so the reader will easily read it and understand the whole context of the article.
- Apart from these benefits, heading tags tells the web browser how to display the content. as a result, it will become easy to read and visualize. Always try to insert the relevant keyword in the heading because it will appear as a page title and be used to boost the SEO in Google searches.
How to use Heading Tags for Best SEO practices?
1. Start with proper structure using H1-
If you are not aligning your content properly then it becomes worthless. It is important to make sure that the H1 tag is related to your main context. Because the H1 tag is the most visible piece in your whole content so, in content marketing, you have to grab the attention of your reader quickly and the heading tag will help you with that.
2. Use the header to organize the text-
No one is interested in reading long written articles or passages so it is important to organize your content wisely. Use the H1 tag for the main title and H2, H3 for the breakdown of the test. You can also use the different formats and catchy lines. For example, more than 16% of people read articles word by word and that is why planning for forming your content is a leading element in the context with heading tags.
3. Add keyword in the Heading tag-
Adding the keyword in the heading tag doesn’t mean to stuff the keywords in H1. Here it means that you have to put the relevant keyword that is related to your business and give a view to the reader about the whole content.
4. Create interest among readers-
It means that your content is catchy and contains relevant information then it will create interest amongst the readers to continue reading. Before final submission, proofread the content properly so that you can analyze the mistakes if there are any and correct them before publishing it on the website.
5. Follow the consistency-
Maintaining consistency is very important so that readers easily understand the context of the article. Always try to keep the heading short and catchy so that it will fit the required word limit. By maintaining a consistent user experience for the content strategy.
It is very important in which way you are organizing your whole content. The organization of content is making a huge difference to catch the reader’s attention. By using descriptive and catchy as well as short heading tags you can attach more audience with you. Because the H1 tag is directly impacting the ranking and the visibility of the web page on Google. Find the relevant keywords that are properly fit for your business. Learn and practice how to use and align the right keywords. Once you will learn the alignment of keywords it will become very easy to align the headings. That will automatically help to better brand recognition without putting in the extra effort.
